American Standard + DXV Co-Op

The Fixture Gallery is a decorative plumbing and hardware company with 10 showrooms across the Pacific Northwest. After developing their website on our Online Showroom Tour Platform, we then sought to begin co-op advertising programs with top manufacturers. The first was a combined American Standard and DXV display and retargeting campaign.

Working closely with The Fixture Gallery, we first developed custom co-branded landing pages for each of the co-op brands. Building upon the aesthetics and messaging of these landing pages, we designed digital display ads to be used in the campaign. Using a list of highly targeted audiences, we delivered these display ads across The Fixture Gallery’s markets. Brand awareness and engagement increased drastically. Retargeting was also a major component to the campaign, re-delivering key messages to segmented audiences. We achieved our goal of effectively communicating the brand messaging for all three brands.