Mr. Steam® is a leading manufacturer of steam showers focussed on providing the finest quality products and service to promote the wellness lifestyle. Many customers and potential customers believe steam in the home is a major renovation product. These same potential customers are unaware that entry level steam solutions exist and can be installed at a minimum cost and project timeline.
We worked with Mr. Steam® to develop a nationwide digital advertising campaign aimed at educating potential customers about the entry-level S@H Package. We deployed digital display campaigns in major markets aimed toward a targeted prospective customer base. Highly concentrated brand exposure and increased qualified website traffic effectively increased branded searches in target markets, accomplishing the branding and education campaign goals.